Job Description
A Senior SEO Specialist is recruited in the recent hairstylist recruitment. This professional is crucial for enhancing a certain website and boosting the number of organic visitors. Enhancing and executing advanced seo strategies, analyzing relevant keywords, optimizing the content of the website and evaluating different websites using several analytics tools is what this position consists of. Storage and analysis information and relevant updates regarding search engines in addition to current patterns in the market are important for an individual holding this position.
Responsibilities:
- Development of SEO Strategy: Formulate and execute elaborate marketing strategies that will tirelessly work to enhance the organic search positions and increase traffic.
- Researching Keywords: Perform thorough keyword research to reveal possibilities and enhance the content appropriately.
- On-Page SEO: Modify the website meta tags, headings, content, and other parts of the website in accordance with the search engine optimization best practices.
- Technical SEO: Ensure the solution comprehensively addresses the following technical challenges for exploitation of SERPs – site speed, mobile responsive design, and structured data markup.
- Content Marketing: Work with the marketing department to create appropriate SEO content that fulfills the users and targets them effectively.
- Performance Evaluation: Analyze the performance using various tools such as G analytics, SEMrush, Ahrefs and generate SEO reports.
- Competitor Research: Research and study the competitors’ actions and the market dynamics to enhance the client’s SEO activities and to suggest ways of benefiting from the growth.
- Link Building: Create, optimize and refine published link-building campaigns to increase site authority and rankings.
- Shared Responsibilities: Coach junior SEO team members and cross functional teams in SEO as well as provide consultants in best practices.
- Keep Learning: Research and examine new techniques, changes to algorithms or any other changes in the industry in order to update and improve the tactics employed.
Tracking users multiple events with GTM
Skills
Qualifications
- 5+ years’ of technical experience
- Keyword Research and SEO Audits
- Link Building and Web Analytics
On-Page SEO
- Familiarity with search engine algorithms and ranking factors
- Experience with SEO tools and analytics platforms
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Ability to work independently and remotely
- Team leading and supporting the SEO juniors
- Bachelor’s degree in Marketing, Computer Science, or related field
Technical SEO:
- Understanding of website architecture
- HTML, CSS, and JavaScript basics
- Site speed optimization
- Mobile SEO
- Schema markup
- Ability to full track all sort of events on GTM
- Full understanding of analysis process which includes GA4
Content Marketing:
- Content strategy
- Content optimization
- Understanding of user intent
Other Important Skills:
- Adaptability
- Data analysis and reporting
- Project management
- Communication and collaboration